Marketing teams behind the branding and creation of by-all-appearances ‘independent’ fashion labels and music acts actually generated by and owned by global corporations, have been consulted by the think tank, some actually joining the think tank. The lead singer of corporate rock act Stiltskin, an act created to sell clothing, appeared before the think tank panel, I am informed, and advised them: ‘Build your heroes as if they had built themselves. Rock and roll can start on the outside. Get the surface right – that’s where it counts; don’t keep it all inside.’ He added: ‘An illusion identical to a reality is itself a reality. Look at me, this is no mask, this is my face…’
It is thought that the think tank began to see further avenues for this approach…
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