Monday, 6 April 2009

Minnesota Marketing

My contact tells me that a think tank based in Minnesota has supposedly spent considerable time researching the means of elevating the mythology and iconography behind would-be political key players, to generate idolatry cults around such figures. It has always been assumed that this was purely for electioneering purposes, used by the right to generate gun-toting cowboy imagery, subliminally and more overtly, and also often used by the supposed left to generate false mythologies of hipness onto public figures among campus populations. This involves creating a fake underground, often intended to infiltrate the genuine underground.

Marketing teams behind the branding and creation of by-all-appearances ‘independent’ fashion labels and music acts actually generated by and owned by global corporations, have been consulted by the think tank, some actually joining the think tank. The lead singer of corporate rock act Stiltskin, an act created to sell clothing, appeared before the think tank panel, I am informed, and advised them: ‘Build your heroes as if they had built themselves. Rock and roll can start on the outside. Get the surface right – that’s where it counts; don’t keep it all inside.’ He added: ‘An illusion identical to a reality is itself a reality. Look at me, this is no mask, this is my face…’

It is thought that the think tank began to see further avenues for this approach…

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